ClickMinded

10x your clients’ organic traffic (with SEO SOPs)

Streamline client onboarding processes, offer new productized services, delegate tasks, and train new employees.

The ClickMinded SEO SOP Toolkit is a collection of search engine optimization strategy templates, with step-by-step instructions that you can use to grow organic traffic for your agency’s clients.

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$497

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Trusted By More Than 10,000 Agencies & Experts

Working with us to improve our processes and templates every single day.

Here's what's inside the ClickMinded SEO SOP Toolkit

That’s over 600 pages of detailed, step-by-step walkthroughs and templates to execute SEO campaigns for your agency’s clients

Last Updated: June 2023

7 Keyword Research & On-Page SEO SOPs

Discover massive keyword opportunites and perfectly optimize any website for search engines.

The Complete SEO Audit

Execute a comprehensive SEO audit on any webpage within any site that clearly defines what’s working, what’s not, and action steps on what to work on first.

Keyword Research / Keyword Mapping

Find and group keywords that people are looking for within your niche, and create a comprehensive keyword strategy that dominates search engines.

Performing On-Page Optimization

Optimize each page and blog post on your website to be easily found on search engines.

YouTube Video Optimization

Optimize video content on YouTube, so that users find it easily when searching for the type of information you provide.

Create an Automated Search Query Report

Automatically export Search Console data into a Google Sheet which is easier to analyze and allows you to back up your data beyond 90 days.

80/20 Site-Wide On-Page Optimization

Easily determine the most important pages in your site, so that you get the highest ROI on the time you spend optimizing your site.

Reverse Engineer SEO Strategies

Discover a competitors’ most important organic keywords and analyze how well they're working for them.

7 Link Building SOPs

Identify low-effort link opportunities, and launch massive link-building campaigns for any type of content and industry.

Launch Link Building Campaigns for Existing Content

Easily find guest blogging opportunities, reach out, and create content to acquire high-quality backlinks that will help you outrank the competition.

Launching an Infographic Link Building Campaign

Find guestographic (infographic guest posts) opportunities, and effortlessly reach out to the respective site owners or editors to build high-quality, not spammy, contextual backlinks to your site.

Launching a Resources Page Link-Building Campaign

A highly efficient and successful method to enrich your backlink profile by massively reaching out to resource pages in your niche.

create winning ad campaign strategy for client

Launching a Guest-Blogging Link-Building Campaign

Easily find guest blogging opportunities, reach out, and create content to acquire high-quality backlinks that will help you outrank the competition.

How to Perform a Backlink Audit

Backlinks are an extremely important ranking factor for search engines, you want to make sure you’re taking full advantage of the links you are getting, and are not being penalized by poor links that you might have acquired.

How to Disavow Harmful Links and Clean Your Profile

Disavowing links is scary. One wrong move can kick you out of the search engine results page. Plus, it’s an extremely annoying and error-prone process when you’re doing it manually. This SOP is here to change that.

Reverse Engineer a Competitor's Backlink Strategy

Finding the best link building opportunities, and coming up with the link building campaigns can be a full-time job and take years to perfect. But competitors have probably already done all that work for you.

5 Technical SEO SOPs

Make sure search engines can discover and index content — and solve common technical errors.

How to Implement and Verify 301 Redirects on WordPress

Implement and test 301 redirects on your WordPress website and get rid of 404 errors or old content that is not relevant anymore.

How to Setup and Optimize an XML Sitemap

Set up your sitemap for the first time, or audit your existing one to contain your core URLs and be properly configured to be perfectly crawlable by search engines.

How to Setup the Perfect Robots.txt File

Create or optimize your robots.txt file and allow search engines to index your website exactly as you want them to.

How to Perform a URL Audit

Increase search engine rankings by knowing which of your pages need to be indexed, deindexed, redirected or canonicalized, as well as how to perform each of these actions.

Migrating a WordPress Website Towards SEO-Friendly URLs

Migrate an existing non-SEO friendly URL structure on a WordPress website to an SEO-friendly one, while mitigating any potential damage and rank your site better.

10 Analytics & Tracking SOPs

Use these SOPs to quickly set up tracking and automate reporting.

Create Incredible DataStudio Marketing Dashboards

Create powerful reporting dashboards in a few minutes. Monitor the entire sales funnel of a business.

Set Up Google Analytics Alerts to Monitor Your Main KPIs

This SOP will make sure you catch any meaningful changes, in real-time, without logging into Analytics every day.

How to Configure Search Console data in Google Analytics

Connect the dots by bringing Google Search Console's search data into Google Analytics.

Excluding Own Traffic from Google Analytics

Exclude all traffic that is generated by you, or your employees/contractors to keep your data clean and as accurate as possible.

Setup Google Analytics on a Website

Perfectly add Google Analytics to a Shopify site to measure website data and gather visitor insights.

Setting Up Google Search Console

Perfectly set up Google Search Console for the first time, and to connect it with the Yoast SEO WordPress plugin.

Verifying Subdomain Tracking in Google Analytics

Audit, and fix the most common issues that affect websites doing subdomain tracking and make sure your Google Analytics setup is correctly configured.

Displaying Subdomains in Your Google Analytics Reports

Set up a hostname filter in Google Analytics that will add your page’s subdomain information to your reports to easily and accurately analyze your traffic and distinguish different subdomains.

Setting Up Cross-Domain Tracking With GTM

Correctly collect all the traffic data that comes to the domains that are under your control and analyze how users interact across them in Google Analytics.

Setting Up Cross-Domain Tracking With GTM

Correctly collect all the traffic data that comes to the domains that are under your control and analyze how users interact across them in Google Analytics.

7 Client Setup & Onboarding SOPs

Use these SOPs to save hours of time and impress clients by including SOPs in your deliverables.

Add Google Tag Manager to a WordPress Website

How to properly deploy Google Tag Manager, a great tool to add and manage multiple pixels and tracking codes without the needing to edit the code of a site.

How to Add Google Tag Manager to a Shopify Store

Add Google Tag Manager to a Shopify store and unlock a whole new world of tools and features to power up your Shopify Store.

How to Add Google Tag Manager to a Squarespace Site

Add Google Tag Manager to a Squarespace website and unlock a whole new world of tools and features to power up your website.

Initial WordPress Setup

Perform initial setup of your new WordPress.org site in an SEO-friendly way and ensure that pages are correctly indexed, understood, and displayed on search engines.

How to Back Up and Restore a WordPress Website

Successfully implement a backup solution for your website that allows you to always have a backup on hand, and recover from possible errors.

Speeding up a WordPress Website

Optimize your current WordPress setup and content for faster page load times.

Manage Access for Google Analytics 360 Products and Search Console

Properly and securely assign and revoke employees, freelancers, and partners access to your Google Products and have full control over who has access to what.

Take a look inside one of our SOPs

What if you could follow repeatable processes to get higher rankings and more organic traffic for your clients?

If you’ve been agency game for a while, you’re probably familiar with all the challenges of offering SEO as a service:

01.

You’re drowning in clickbait-y articles about why you NEED to learn this one very specific highly-technical SEO tactic or you will FAIL

02.

You’ve heard about secret “hacks” that allow people to “trick” Google and get higher rankings

03.

You’ve tried talking to SEO specialists or following experts on social media – but you ended up more confused than before

04.

You realized that hiring capable, non-scammy SEO marketers for your team is extremely difficult

05.

You’ve subscribed to an expensive SEO tool and haven’t been able to figure out how to get any value from it and can’t understand half of the things it offers

06.

Most importantly, after everything you’ve tried, you’ve gotten exactly ZERO results for your clients

Look, I’ve been there, and the struggle is definitely real

The problem is not you… it’s the SEO industry.

This industry has created a barrier of unnecessary complexity that’s built on complicated technical information that 99% of people honestly don’t need.

You can implement massively successful SEO tactics for your clients by simply following repeatable steps that anyone can learn and execute.

No one was sharing this type of content

But no one was sharing what we really needed: the nitty-gritty details of how to perform tasks and build processes that actually help you build and grow a business.

Most SEO content is just clickbait

It’s all panic about algorithm updates, case studies about the “SEO hacks” that don’t work, or people talking about technical details that don’t matter to a small website.

What your agency really needs are SOPs

We have spent hundreds of hours creating documents, walkthroughs, and templates to run complex SEO campaigns for your clients.

How to use SOPs to massively grow your agency

SOPs (standard operating procedures) are EXTREMELY DETAILED instructions that anyone can follow to perform a specific digital marketing task with 99% accuracy.

Want to onboard clients and prove your value quickly?

There's an SOP for that.

Need to create a campaign strategy from scratch?

There's an SOP for that.

Wondering how to launch A/B tests on your sales pages?

There's an SOP for that.

Delegating work made easy

Pick your task. Send it to your team. Sit back and let your team worry about the details.

This is the least sexy, most “boring” type of content we could possibly create.

But it’s the stuff that will actually help you get higher rankings and more traffic from Google for your clients

There’s no fluff, no clickbait, no listicles. We focus all of our effort on creating extremely detailed and actionable walkthroughs.

Joshua Watson

SEO Director, Spiral Marketing Agency

I estimate we save several thousands of dollars each month by being more effective and action-oriented through the use of these SOPs.

Chris Perkins

Head of Marketing, Randstad RideSmart

I’d been reviewing a number of SEO resources and the content at ClickMinded just really seemed to make sense. The SOPs have been excellent – they’re really well laid out and it makes me feel like I’m working at expert level instead of trying to figure things out for myself.

The ROI from one SOP alone – How to Reverse Engineer a Competitor’s Keyword Strategy – has already made this a great purchase.

Chris Rodriguez

Owner, iExcel

As I’m building my agency, I have been looking to build and acquire tangible resources to help me scale – including digital marketing SOPs.

After much searching, and trial and error, I was referred to ClickMinded and could not. be. happier. This is granular and detailed, and will help me accelerate the growth of my business. The value for the cost is unmatched. I repeat – I could not be happier.

With SEO SOPs, you can scale your operations and provide predictable results for your clients

Easily delegate complex SEO tasks

Just hand SOPs to freelancers or virtual assistants. No technical knowledge required. If they can read and use a computer, they’ll be able to successfully complete the task with 99% accuracy.

Instantly offer new, high-ticket SEO services to your clients

Follow proven processes to add new SEO service offerings and close larger deals with comprehensive package services.

Increase client retention

Impress and delight clients by including SOPs in your deliverables. Put your own branding on SOPs and take all the credit for them!

Drastically reduce time to train new employees

Use SOPs to get new employees up-to-date in record time. They will go from 0 to tracking billable hours faster than ever.

Save time and money

Don’t spend time and resources figuring out technical details. Combine your strategy with our SOPs to launch your campaigns and get results in record time.

Build repeatable systems that make money on autopilot

Customize SOPs to fit your agency’s needs and leverage them to build systems to grow your agency without trading your time for money.

10x your clients’ organic traffic (with SEO SOPs)

Limited time offer

$37

$497

Get instant access

14-day instant money-back guarantee

30+ SEO SOPs ($497 value)

Fully customizable and white-labeled

Downloadable templates and worksheets

Free updates for life

ClickMinded instructors work with the best brands in the game

See what other agency owners had to say

My name is Tommy Griffith, and I spent 10 years managing SEO at companies like PayPal and Airbnb

It took me YEARS to learn how to get more organic traffic…

…but I promise you, it doesn’t have to be this way.Because the big dirty secret about search engine optimization is this: SEO really isn’t that hard.

Today, all you really need to do is follow a very simple rule: Are you helping search engines answer their user’s questions?

That’s what the ClickMinded SEO Toolkit is all about.

Building SEO processes is an extremely powerful way to grow organic traffic

We took this idea and implemented it at the last place I managed search engine optimization: Airbnb.

It worked out pretty well there:

Sounds great, right?

But this is the part no one tells you about.

Creating SOPs is a boring and time-consuming task. While you’re working on SOPs, it feels like you’re not doing “real” work.

If you’re in a situation where you’re trading time for money, any hour you spend working on SOPs is an hour you’re not getting paid.

Plus, whenever Google decides to change the rules (which happens often) — you need to update all of your SOPs.

This turns a lot of people away from doing this type of work… even if they know how important it is.

The good news is that already we did most of the work for you.

Laurence Bradford

Owner, Learntocodewith.me

These SOPs have saved us tons of time with their simple, step-by-step processes. I can literally just hand them off and have whoever execute.

Our traffic increased by 26% in ONE month after implementing the SOPs.

Introducing: The ClickMinded Facebook Ads Agency Toolkit

Get all the resources you need to flawlessly execute powerful Facebook marketing tactics with 99% accuracy.

STEP-BY-STEP WALKTHROUGHS

Over-the-shoulder walkthroughs that take you through the process in painstaking, meticulous detail, including easy-to-follow screenshots and gifs that anyone can follow, step by step.

WHITE-LABEL BRANDING

Easily download all the SOPs, checklists and cheatsheets and add your own branding for clients and future prospects. We do the work, you get the credit.

Professional templates and tools

UP-TO-DATE TEMPLATES

A comprehensive archive of the exact templates and tools that we use to run and manage our own campaigns, so that you can download them with 1-click and focus on delivering results.

EDITABLE, CUSTOMIZABLE, BRANDABLE

All of our documents are easy to edit, easy to customize and easy to brand. Only give your clients exactly the data they need, and easily brand the SOPs and templates with your own logo and design.

Platforms covered

Tammer Mahdy

Content Marketing Consultant

I can’t even tell you how often I go back to the ClickMinded SOP library. As a consultant, I haven’t come across a better resource (not that I’m really looking anymore). I don’t even try to take credit for the SOPs I share with my clients – they’re just that good.

Joseph Lau

Co-founder, Nanogic

Theory is great, but results are more important. In this aspect, their SOPs are the Holy Grail & game changer. Showing me step-by-step how to do something for a newbie like me is EXTREMELY valuable!

Mike Kennedy

Owner, Sticky Media

I run a digital marketing agency team and I’ve been in digital marketing over a decade with a Master’s degree. No one has broken down these topics in such a clear and well-organized way. I highly recommend any digital marketing manager to consider using these SOPs, no matter how experienced they are.

Matthew Ballen

Freelance Copywriter

These SOPs are so unique. They’re particularly incredible for people like me who are both terrible at documenting processes and terrible at finding time to document them. The more technical SOPs involving analytics and tag manager, etc. are particularly lifesaving for me.

10x your clients’ organic traffic (with SEO SOPs)

Limited one-time offer

$37

$497

Get instant access

14-day instant money-back guarantee

30+ SEO SOPs ($497 value)

Fully customizable and white-labeled

Downloadable templates and worksheets

Free updates for life

ClickMinded instructors work with the best brands in the game

Frequently asked questions

What is ClickMinded? Who is behind these SOPs?

ClickMinded is a digital marketing training used by over 10,000 agencies, entrepreneurs, and marketers. Our instructors have worked at companies like Airbnb, Lyft, and TechStars.

It’s designed to teach you how to massively increase traffic and sales for any website as quickly as possible

How actionable are these SOPs?

Extremely actionable. Each SOP is designed with a specific goal. Following its steps will allow anyone to complete a marketing task with 99% accuracy.

Can I download and edit the SOPs?

Yes! We actually encourage you to download and make edits to our SOPs.

What if Google, Facebook or someone else changes the rules or user interface?

Actually, this happens all the time. If there is a change, you’ll hear about it and we’ll update our SOPs to fit whatever changes happen.

Can I expense or write it off my business taxes?

Probably. Most ClickMinded students expense it for work or for their business.

No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.

With that said, if you’re going to use these for your agency business, this is probably a relevant business expense.

I have more questions!

Cool. Shoot us an email.

hello@clickminded.com