AGENCY GROWTH TOOLKIT

40+ Processes and Templates to Delegate Agency Work in Seconds

Streamline processes, offer new services, delegate tasks, train employees.

The Agency Growth SOP Toolkit is a collection of digital marketing strategy templates, with step-by-step instructions that 10.000 agencies trust to flawlessly deliver their services.
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Trusted By More Than 10,000 Agencies & Experts

Working with us to improve our processes and templates every single day.

Here's what's inside the Agency Growth SOP Toolkit

Get all the resources you need to flawlessly execute powerful digital marketing tactics with 99% accuracy.
Last Updated: April 2024

14 Productized Service SOPs

Offer new services and close larger deals with comprehensive package services. These high-ticket services can be performed by literally anyone in your team by following these proven processes and templates.

Create High-Converting Landing Pages

Create a high-converting, fully functional, and tested landing page for your lead generation campaigns.

Structure, Run and Analyze A/B Tests on a Website

Successfully install Google Optimize on any website, which will allow you to start A/B testing to make careful data-driven changes to your user experience.

Create Incredible DataStudio Marketing Dashboards

Create powerful reporting dashboards in a few minutes. Monitor the entire sales funnel of a business.

Develop a Social Media Calendar

Create a social media calendar to help you plan and track your business’ social media activity and never again ask "Hey guys, what goes on Facebook today?"

Develop a Content Marketing Calendar

Creating and manage an editorial calendar to better plan and coordinate your team’s content marketing efforts.

Design High-Converting Sales Funnels

Map your sales funnel in no time with this funnel design tool. Plan from scratch, find growth opportunities, share it with your team or clients.

Implementing and Analyzing Heatmaps On Any Website

Easily record, log and analyze heatmaps and incorporate them on your analytics strategy to learn more about your user’s on-page behavior across your site.

Performing On-Page Optimization

Optimize each page and blog post on your website to be easily found on search engines.

Speeding up a WordPress Website

Optimize your current WordPress setup and content for faster page load times.

Setup Google Analytics on a Website

Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly.

Setup Facebook, Google, Pinterest, and Twitter tracking

Perfectly track leads, page views, button clicks, signups, purchases or any other event, using any platform's conversion tracking pixel.

Launch the Perfect Lead Generation Campaign

Launch a Facebook Lead Ads campaign and integrate it with your email marketing tool to collect leads on autopilot while nurturing them through your email marketing workflows on autopilot.

Launch Link Building Campaigns for Existing Content

Find link opportunities by reverse-engineering links to competing websites, and reach out to the respective site owners and/or editors.

Plan and Launch Effective Facebook Ads Campaigns

Draw a clear, visual, document that illustrates how your Facebook Ads and funnel are structured.

12 Client Onboarding SOPs

Use these SOPs to save hours of time and impress clients by including SOPs in your deliverables.

Verifying domain ownership in Facebook Business Manager

Update necessary for iOS 14. Follow a simple method to verify ownership of a domain so you can keep running ads smoothly.

Configuring Facebook Ads conversion events

Update necessary for iOS 14. Configure “Aggregated Event Measurement” on your Business Manager account.

Creating a Facebook Ads Account With Business Manager

Step-by-step instructions on how to perfectly create a Facebook Ads Account and assign it to a team..

Give and Request Facebook Ads Business Manager Access

Properly and securely assign and revoke employees, freelancers, and partners access to a Facebook Asset and have full control over who has access to what.

Install the Facebook Pixel on Any Website

How to properly install the Facebook pixel on any site. With this pixel, you can create remarketing audiences and set up conversions for your campaigns.

Setup Facebook, Google, Pinterest, and Twitter tracking

Perfectly track leads, page views, button clicks, signups, purchases or any other event, using any platform's conversion tracking pixel.

Set Up Facebook Conversion Tracking

Perfectly track leads, pageviews, button clicks, signups, purchases or any other event, using Facebook's pixel conversion tracking.

Give and Request Google Ads Access

Properly and securely assign and revoke employees, freelancers, and partners access to your Google Ads account and have full control over who has access to what.

Set Up Google Ads Conversion Tracking

Track your Google Ads conversions from inside the platform and see how many conversions your campaigns generate and how much they are worth to you.

Set Up Conversion Goals in Google Analytics

Perfectly track leads, pageviews, button clicks, signups, purchases or any other event, using Google Analytics, and audit it to make sure that it is working as intended.

Add Google Tag Manager to Any Website

How to properly deploy Google Tag Manager, a great tool to add and manage multiple pixels and tracking codes without the needing to edit the code of a site.

Set Up an A/B Testing Tool on Any Website

Successfully install Google Optimize on any website, which will allow you to start A/B testing to make careful data-driven changes to your user experience.

5 Reverse-Engineering SOPs

Use these SOPs to fast-track all of your campaigns by discovering the strategies used by your clients’ competitors.

Reverse Engineer Email Marketing Strategies

Get hold of competitor's emails, offers, automations, split-tests and even email metrics and compile all your findings in a single document.

Reverse Engineer Facebook Ads Strategies

Perform an in-depth analysis competitors’ Facebook Ads strategies. Discover their campaign structure, goals, and audiences.

Reverse Engineer Google Ads Strategies

Perform an in-depth analysis competitors’ Google Ads strategies. Discover their campaign structure, keywords, and offers.

Reverse Engineer Competitor Traffic Sources

Discover competitor's traffic sources data and summarize your findings into an audit report.

Reverse Engineer SEO Strategies

Discover a competitors’ most important organic keywords and
analyze how well they're working for them.

10 Templates

Use these templates to implement your campaigns faster than ever.

Landing Page Briefing Template

Use this detailed template to request new landing pages from your designers. When they're done, go through the included 24-step checklist to make sure that it's ready to go.

Split Test Reporting & Analysis Template

Start using this spreadsheet to create a massive knowledge library that collects and shares the results of all the tests that you've been running on your business.

Social Media Calendar Template

Create a bulletproof social media calendar for Facebook, Instagram, Twitter, Youtube, and Pinterest and never worry about what to post on any given day.

Editorial Calendar Planner

A simple template that will allow you to strategically plan and brainstorm your content initiatives across your organization and make sure they remain relevant and are delivered on time.

Visual Funnel Designer Tool

Use this tool to sketch out your perfect funnel on the fly, using a set of done-for-you elements and easily bring your marketing campaigns to life.

Google Ads Manager Account Structure Design Tool

Tweak this visual template to design and share the perfect structure to manage user access for your Google Ads accounts.

Facebook Ads Campaign Planner

Plan how your Facebook Ads campaign will look like, afterward send it to someone to implement it in Ads Manager for you (or do it yourself.)

Facebook Ads Account Structure Design Tool

Edit this visual template to perfectly design a complete blueprint of how your Facebook Ad Account will look like.

Google Analytics Conversion Tracking Flowchart

An extremely easy to follow flowchart that will quickly lead you to the most efficient and accurate way of tracking your Google Analytics goals.

Take a look inside one of our SOPs

Stop trading time for money and massively scale your agency

I bet something like this has happened to you

01.
You just got a new client for your agency!
02.
They hired you to run Facebook Ads to generate more leads
03.
They have never run Facebook Ads so, on top of running the campaigns, you’ll need to set up Business Manager, install the Pixel, and set up conversion tracking
04.
You have a team, but you’re the only one with the knowledge to do all of this setup process
05.
So you spend several hours doing all of this yourself
06.
Bonus: Facebook changed their UI (again) so it takes you extra time to figure out where everything is

Something isn’t working.

There are only so many hours in a day… As long as YOUR OWN TIME is a limiting factor, you won’t be able to scale your agency as much as you want.

This was a huge problem for us when we were growing our business.

We tried looking for a solution online

But no one was sharing what we really needed: the nitty-gritty details of how to perform tasks and build processes that actually help you build and grow a business.

Most Digital Marketing Content is just cheap entertainment disguised as information

Clickbaity articles won’t help you grow and scale your marketing agency.

But it all changed when we started creating and using SOPs

We have spent hundreds of hours creating documents, walkthroughs, and templates to run complex digital marketing campaigns for our business.

How to use SOPs to massively grow your agency

SOPs (standard operating procedures) are EXTREMELY DETAILED instructions that anyone can follow to perform a specific digital marketing task with 99% accuracy.
Want to run a link building campaign for your clients?
There's an SOP for that.
Need to implement events to track button clicks on a new site?
There's an SOP for that.
Wondering how to launch A/B tests on your sales pages?
There's an SOP for that.

Delegating work made easy

Pick your task. Send it to your team. Sit back and let your team worry about the details.
This is the least sexy, most “boring” type of content we could possibly create.

But it’s the stuff that will actually help you get more traffic, leads, clients, and revenue.

There’s no fluff, no clickbait, no listicles. We focus all of our effort on creating extremely detailed and actionable walkthroughs.
Tim Berry
CEO, Reputation Local
Before discovering these SOPs, our agency was struggling to build internal processes. We wanted to systematize everything, but found the task daunting. 

With the SOPs, not only were we able to model how ClickMinded did things, but we learned a much better way to manage our system. Even better, we realized there were more efficient ways of doing things than we had been doing them.
Chris Rodriguez
Owner, iExcel
As I’m building my agency, I have been looking to build and acquire tangible resources to help me scale – including digital marketing SOPs. 

After much searching, and trial and error, I was referred to ClickMinded and could not. be. happier. This is granular and detailed, and will help me accelerate the growth of my business. The value for the cost is unmatched. I repeat – I could not be happier.
Joshua Watson
SEO Director, Spiral Marketing Agency
I estimate we save several thousands of dollars each month by being more effective and action-oriented through the use of these SOPs.

With SOPs, you can easily scale your operations without spending more of your own time doing it

Easily delegate complex marketing tasks

Just hand SOPs to freelancers or virtual assistants. No technical knowledge required. If they can read and use a computer, they’ll be able to successfully complete the task with 99% accuracy.

Instantly offer new, high-ticket services to your clients

Follow proven processes to add new service offerings and close larger deals with comprehensive package services.

Increase client retention

Impress and delight clients by including SOPs in your deliverables. Put your own branding on SOPs and take all the credit for them!

Drastically reduce time to train new employees

Use SOPs to get new employees up-to-date in record time. They will go from 0 to tracking billable hours faster than ever.

Save time and money

Don’t spend time and resources figuring out technical details. Combine your strategy with our SOPs to launch your campaigns and get results in record time.

Build repeatable systems that make money on autopilot

Customize SOPs to fit your agency’s needs and leverage them to build systems to grow your agency without trading your time for money.

Massively grow your agency with digital marketing SOPs

Black Friday Offer
$37
$497
Get instant access
14-day instant money-back guarantee
40 digital marketing SOPs ($497 value)
Fully customizable and white-labeled
Downloadable templates and worksheets
Free updates for life

ClickMinded instructors work with the best brands in the game

See what other agency owners had to say

We did the work for you. You just take all the credit

Something changed the moment we started using SOPs for our business. Our business started growing and, at the same time, I was spending less and less time actively working on it.

Looks great, right?

But this is the part no one tells you about.

Creating SOPs is a boring and time-consuming task. While you’re working on SOPs, it feel like you’re not doing “real” work.

If you’re in a situation where you’re trading time for money, any hour you spend working on SOPs is an hour you’re not getting paid.

This turns a lot of people away from doing this type of work… even if they know how important it is.

The good news is that already we did most of the work for you with the Agency Growth SOP Toolkit.
Laurence Bradford
Owner, Learntocodewith.me
These SOPs have saved us tons of time with their simple, step-by-step processes. I can literally just hand them off and have whoever execute.

Our traffic increased by 26% in ONE month after implementing the SOPs.

Introducing: The ClickMinded Agency Growth SOP Toolkit

Get all the resources you need to flawlessly execute powerful digital marketing tactics with 99% accuracy.

STEP-BY-STEP WALKTHROUGHS

Over-the-shoulder walkthroughs that take you through the process in painstaking, meticulous detail, including easy-to-follow screenshots and gifs that anyone can follow, step by step.

WHITE-LABEL BRANDING

Easily download all the SOPs, checklists and cheatsheets and add your own branding for clients and future prospects. We do the work, you get the credit.

Professional templates and tools

UP-TO-DATE TEMPLATES

A comprehensive archive of the exact templates and tools that we use to run and manage our own campaigns, so that you can download them with 1-click and focus on delivering results.

EDITABLE, CUSTOMIZABLE, BRANDABLE

All of our documents are easy to edit, easy to customize and easy to brand. Only give your clients exactly the data they need, and easily brand the SOPs and templates with your own logo and design.

Platforms covered

Tammer Mahdy
Content Marketing Consultant
I can’t even tell you how often I go back to the ClickMinded SOP library. As a consultant, I haven’t come across a better resource (not that I’m really looking anymore). I don’t even try to take credit for the SOPs I share with my clients – they’re just that good.
Joseph Lau
Co-founder, Nanogic
Theory is great, but results are more important. In this aspect, their SOPs are the Holy Grail & game changer. Showing me step-by-step how to do something for a newbie like me is EXTREMELY valuable!
Mike Kennedy
Owner, Sticky Media
I run a digital marketing agency team and I’ve been in digital marketing over a decade with a Master’s degree. No one has broken down these topics in such a clear and well-organized way. I highly recommend any digital marketing manager to consider using these SOPs, no matter how experienced they are.
Matthew Ballen
Freelance Copywriter
These SOPs are so unique. They’re particularly incredible for people like me who are both terrible at documenting processes and terrible at finding time to document them. The more technical SOPs involving analytics and tag manager, etc. are particularly lifesaving for me.

Massively grow your agency with digital marketing SOPs

Black Friday Offer
$37
$497
Get instant access
14-day instant money-back guarantee
40 digital marketing SOPs ($497 value)
Fully customizable and white-labeled
Downloadable templates and worksheets
Free updates for life

ClickMinded instructors work with the best brands in the game

Frequently asked questions

What is ClickMinded? Who is behind these SOPs?

ClickMinded is a digital marketing training used by over 10,000 agencies, entrepreneurs, and marketers. Our instructors have worked at companies like Airbnb, Lyft, and TechStars.

It’s designed to teach you how to massively increase traffic and sales for any website as quickly as possible

How actionable are these SOPs?

Extremely actionable. Each SOP is designed with a specific goal. Following its steps will allow anyone to complete a marketing task with 99% accuracy.

Can I download and edit the SOPs?

Yes! We actually encourage you to download and make edits to our SOPs.

What if Google, Facebook or someone else changes the rules or user interface?

Actually, this happens all the time. If there is a change, you’ll hear about it and we’ll update our SOPs to fit whatever changes happen.

Can I expense or write it off my business taxes?

Probably. Most ClickMinded students expense it for work or for their business.

No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.

With that said, if you’re going to use these for your agency business, this is probably a relevant business expense.

I have more questions!

Cool. Shoot us an email.
hello@clickminded.com
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